Creative to entertain is just that, entertainment. It's not business.

Sure, there is no shortage of "zany" creative that create buzz and
awareness with little connection to the brand and the value proposition.  
However, even the best of these examples ultimately do a poor job of
building business.

For the most part, great marketing creative works on the merits of its
aesthetic value and its ability to deliver on strategic goals.  When these two
driving factors are effectively fused with the deliberate intent to build a
standout brand, outstanding positive business outcomes are the result.

KF Wimer Marketing & Design understands this approach to creative
development through years of planning and execution, with the awards and
business results to prove it.
All Materials copyrighted 2009 KFWimer Marketing