A proven business approach that integrates creativity with
strategic direction, with a determined focus to deliver creative
efforts that are absolutely on strategy.
This statement seems fairly straightforward, but it is striking how often
these things don't happen in the world of marketing:
Example: A marketing program is developed and executed, using the
precise strategies and tactics of previous company or industry efforts,
resulting in...predictable and less than inspiring business results.
Business as usual.
Example: Creative is developed for a company that may jump off the page
or hit the funny bone, but ultimately does nothing for moving the business
forward according to its strategic needs.
Avoid the above outcomes by employing sophisticated marketing
committed to building your brand and business with an expert
application of creativity.
Creative Strategy: breaks the mold of "business as usual", employing a wealth of tools, knowledge, and
trends to create a powerful, nuanced approach that builds the business.
Strategic Creativity: delivers potent creativity that doesn't just capture eyeballs and drive word of mouth,
but also aligns precisely with overall strategy, thus driving desired business results.
All Materials copyrighted 2009 KFWimer Marketing